Weekly Recap: Durex, McDonald’s, Johnnie Walker… by

  • December 3, 2012

Durex “1Share1Condom” World AIDS Day Campaign

December 1, or as some of you may know it – World AIDS Day is closing in fast, and Durex decided to make a generous contribution to charities around the world through a social media campaign… Read Full Story

McDonald’s Celebrates the Postman in the UK Holiday Campaign

With the holiday season officially underway, the majority of the brands have focused their creative effort to make this period of the year more memorable for consumers… Read Full Story

Blast From The Past and a Peak Into The Future From Lincoln

Lincoln’s lineup hasn’t been doing too well these last couple of years, but the brand is eager to change the pattern by rejuvenating their luxury line with the new MKZ… Read Full Story

LG’s “Life’s Good” Campaign Continues to Grow with “Little Psy”

As a new piece of puzzle in their huge “Life’s Good” project, LG has launched an online campaign with the main purpose to engage and interact with consumers… Read Full Story

Nokia and Deadmau5 Team Up Once Again

Exactly a year ago, on November 28, Nokia commissioned Deadmau5, then a rising DJ star to make a 4D projection mapping extravaganza as a promotion for their revolutionary phones that were to bring the brand back among the living… Read Full Story

Johnnie Walker “Where Flavor Is King” Ads Come to Life at Selfridges

Following its beautiful “Where Flavor is King” campaign, Johnnie Walker collaborated with Selfridges to make the campaign’s print ads literally come to life… Read Full Story

The U.S. Olympic Team Unveils New Logo, Prepares for 2014 Winter Games

Carried with a previous success and fully confident, the United States Olympic Team will march on the next Winter Games 2014 at Sochi, Russia, marked with a new, redesigned logo… Read Full Story

Past & Future Famous Logo (re)Designs

It’s been a pretty busy year when it comes to famous logo redesigns – we saw the birth of the new Twitter, Wendy’s, Ebay, and Microsoft logo, among others… Read Full Story

Also in the news:

Adidas transforms Snoop Dogg into Ebenezer Scrooge

Chrysler together with Carhatt unveil Imported from Detroit work wear

Coca-Cola grabs the Creative Marketer of the Year award at Cannes Lions International Festival of Creativity

Greenpeace successfully completes Detox campaign, Zara gives in

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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
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