Sony Pokes Fun at the “DSLR Clueless”Written by Katrina Radic / Featured in: Advertising, Creative / 15.11.2012.
Not only do we live in a world in which photography is considered ultimately trendy at the moment, but we also live in a world where a lot of people can afford to buy professional or semi-professional cameras for no apparent reason at all. Thus, we all witnessed the birth of the widely known, as Sony put it, DSLR clueless – “all the gear and no idea”.
Taking advantage of this widely known fact, Sony Australia made a cute viral marketing campaign to promote its mirrorless cameras by poking fun at “the clueless”. There are 8 videos, each named by a different sub-category of clueless DSLR users, like “the status updaters”, “the flasher”, “the macro freak” and “the vidiot”. Check a few of them out below!
For more videos, click here.