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ABSOLUT EXPOSURE – The Traveler’s Exclusive Vodka by Katrina Radic
  • October 24, 2012
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Replacing Absolut Gustafson, launched this time last year, ABSOLUT has revealed a new exclusively travel retail limited edition flavor – Absolut Exposure.

Photo: Absolut

Absolut still isn’t even near disappointing customers, this time designing the bottle with a very interesting and innovative technique of using photography in bottle printing. The in-bottle artwork was made by Swedish director, photographer and artist Johan Renck and features actress and model Lydia Hearst representing three different characters, to illustrate the multifaceted nature of every bottle.

The honey melon and lemon grass flavored vodka will be launched throughout the global travel retail market in January 2013, accompanied by marketing campaigns in all available media and in-store brand installations.

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BY Katrina Radic

Author

Katrina Radic
Katrina is a graphic designer based in Belgrade, Serbia. Mixing the two worlds, creative and corporate, she delivers the freshest and most creative news from the industry to the readers of Branding Magazine.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.