The first thing I thought when I read the news’ title was «get over it! that ship has sailed!». And it is actually true. When a brand loses its strength it’s better to let it die, and make a new one. A fresher one. One that doesn’t have to deal with all the terrible things that happened in the past. That’s what we’ve all learned from Al Ries’ «The 22 Immutable Laws of Branding». BUT, there is a “but”. People seem to have forgotten something (and that’s mainly myspace’s fault): and that is that myspace is not a direct Facebook competitor, since the reason it got popular in the beginning was not for being only a social network, but because it was THE social network that gave a push to young, new artists (remember Tila Tequila?). Well, no one has replaced Myspace in that segment in the meantime (Soundcloud tried, but it is used differently and HUGE artists don’t have profiles), because nobody felt they were going to be big enough to beat them. So that place is still open for them, and in my opinion that is their ONLY strength. If they use that strategic advantage they have over all other social networks, they might have a chance to really comeback — the fact that Timberlake’s friends (artist) will support him, will make a big difference. If they ignore it, they will DESPERATELY fail. On that I can bet my life on.