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The History of Mon Monogram Service by Louis Vuitton by David Brbaklic
  • September 25, 2012
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After the launch of their first ever short film campaign dedicated to one of the greatest athletes ever – Muhammad Ali, Louis Vuitton decided to treat their fans with another short video. The new spot tells the history of the “Mon Monogram” product customization service the brand offers to its customers. Although poorly executed in comparison to the Muhammad Ali series, and kind of pointless (the service is available to costumers since 2008 – so why releasing a promotional video 4 years later?), it speaks of the brand’s rich heritage, so they’ll probably get away with it. And its LV we’re talking about here anyway, right? Take a look at the video below, and tell us what you think:

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BY David Brbaklic

Staff Writer

David Brbaklic
Jack of all trades, master of none. Enrolled in an architecture course at the Faculty of Architecture in Belgrade in 2009, has been introduced to a variety of fields ranging from art, graphic design and 3D visualization to architecture itself. Has been trying to figure out how to make them all work together since.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.