• Karin Bauchrowitz

    Excellent article and pointing out the costly errors that could be made and have been made like “Nothing sucks like the Electrolux!” if the companies who come up with these brand names do not take all the mentioned precautions.

  • Mike Tareto

    This reminds me of my freshman marketing class, when some students did a presentation on Jamba Juice. The company named it that because they thought Jamba meant “celebration” in Swahili. I am fluent in Swahili, being from Tanzania, East Africa. Jamba does not mean celebration. Jamba means fart. It’s Fart Juice.