Egyptians left the pyramids to stand for thousands of years after them, the Mayas their calendars and temples, and Guinness together with Saatchi & Saatchi now leave a gigantic wooden pint for the future generations. A 12 foot, 2 tonne totem-like monument with carvings and sculptures all over its surface that tell the story of the brewery’s history. 20 artists worked on transferring the epic journey from Guinness’ very beginnings in the St. James’s Gate Brewery in Dublin to today, when it is considered as one of the leading beer brands in the world. Enough talk, take a look at the “making of” video below:
Although it remains a mystery what will happen with the sculpture, where it will be kept, and for how long, it would be interesting to think about how people in 2000 years from now would interpret the carvings, when there will be a completely different visual language, when symbols that mean something to us now, might not meaning anything at all in the future. If your head starts hurting from all the possible interpretations that come into your mind, relax, and take a look at Guinness’ awesome QR code pint, or how the brand painted a town in black to celebrate St. Arthur’s day.