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Eurobrand Top 100: Apple Defends the Title of The World’s Most Valuable Brand by Dorian Cioban
  • September 19, 2012

Eurobrand, the European independent firm for brand, patent & IP valuation & strategy, has examined more than 3.000 brand corporations and their brands spanning over 16 industries. Unsurprisingly, Apple topped the list with an incredible brand value of 100.239 billion euros and a staggering increase of over 43.9% in just one year. The second place took our favorite soft drink brand Coca-Cola with a nearly 9% increase over the last year, followed by Microsoft with 5.1%. The next brands in line, IBM and Google have switched places when compared to previous year, with IBM getting a nice boost of 13.8% brand value. The biggest decrease in brand value Eurobrand has attributed to HP, a nearly 30% loss (28.3) and down ranked it from 24th to 44th place. Check out the Top 20 brands below:

Images: Eurobrand

With the recent unveiling of the iPhone 5 as well as the new iPad announcement earlier this year and with rumors of a mini iPad, Apple constantly seeks to reinvent itself – add the strong brand loyalty to the mix, and you have the world’s most valuable brand.

To see the complete list of Global Top 100 Brand Corporations, click here.

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BY Dorian Cioban

Author

Dorian Cioban
With years of experience in the fields of photography and graphic design, Dorian is a very creative, skillful and hardworking individual. His motivation comes from a strong desire to do new things that will help express himself in an imaginative and fun way. He is currently a student of Graphic Design & Visual Communications at Faculty of Arts & Design in Timișoara, Romania.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.