IKEA Turns London’s Regent’s Canal Into a Floating MarketWritten by Katrina Radic / Featured in: Advertising, Creative / 17.09.2012.
Last Friday, Sweden met Thailand – in London – for a very original floating furniture show.
IKEA used the idea of the floating Asian market and made a little market of its own at London’s Regent’s Canal. To get an exclusive preview of the new furniture range (which is this year mostly concentrated on bright colors and textiles), visitors could hop on a boat at dusk and enjoy a beautiful night show of floating boats showcasing colorful furniture.
Photo: IKEA UK Facebook Page
Check out the video of the event, below: