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IKEA Turns London’s Regent’s Canal Into a Floating Market by Katrina Radic
  • September 17, 2012
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Last Friday, Sweden met Thailand – in London – for a very original floating furniture show.

IKEA used the idea of the floating Asian market and made a little market of its own at London’s Regent’s Canal. To get an exclusive preview of the new furniture range (which is this year mostly concentrated on bright colors and textiles), visitors could hop on a boat at dusk and enjoy a beautiful night show of floating boats showcasing colorful furniture.

Photo: IKEA UK Facebook Page

Check out the video of the event, below:

This certainly isn’t the first time IKEA originally promoted it’s products. Check out what IKEA was up to in Quebec, Milan or Paris.

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BY Katrina Radic

Author

Katrina Radic
Katrina is a graphic designer based in Belgrade, Serbia. Mixing the two worlds, creative and corporate, she delivers the freshest and most creative news from the industry to the readers of Branding Magazine.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.