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Coca-Cola Happiness Table: The Importance of Sharing Meals by Srdjan Toljagic
  • September 12, 2012
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From big things, I mean, HUGE things, to the small ones, Coca-Cola has found the right formula to spread happiness. This time they move to Italy, Naples to be precise, where an ordinary delivery truck transforms into a happiness table in a small square. This happiness table is run by famous chef Simone Rugiati who is asking people to eat together more often, as families are doing it less and less due to the fast tempo the modern world has.

Coca-Cola launched a new app on Facebook for this occasion where you can invite your friends to come over for a meal with three different foodie ambassadors to choose from to deliver your invitation. Moreover, you can find great recipes, and read amazing facts on the benefits of sharing mealtimes.

Credits:
Agency: Naked Communications Copenhagen
Client: Coca-Cola
Director: Tobias Granström
Production Company: Acne Production

Read more Coca-Cola stories on Branding Magazine.

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BY Srdjan Toljagic

Author

Srdjan Toljagic
Balancing between business and fun, but always finding them co-dependent, Srdjan is a marketing and guitar wiz from Novi Sad, Serbia. Studying Graphic Design, but focusing on becoming an expert in the marketing field. He is an energetic, verbose, and sometimes over passionate individual.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.