Coca-Cola Happiness Table: The Importance of Sharing Meals

From big things, I mean, HUGE things, to the small ones, Coca-Cola has found the right formula to spread happiness. This time they move to Italy, Naples to be precise, where an ordinary delivery truck transforms into a happiness table in a small square. This happiness table is run by famous chef Simone Rugiati who is asking people to eat together more often, as families are doing it less and less due to the fast tempo the modern world has.

Coca-Cola launched a new app on Facebook for this occasion where you can invite your friends to come over for a meal with three different foodie ambassadors to choose from to deliver your invitation. Moreover, you can find great recipes, and read amazing facts on the benefits of sharing mealtimes.

Agency: Naked Communications Copenhagen
Client: Coca-Cola
Director: Tobias Granström
Production Company: Acne Production

Read more Coca-Cola stories on Branding Magazine.