Technology and fashion are once again teaming up. At this year’s New York Fashion Week, Google and fashion designer Diane von Furstenberg have teamed up to make Google’s Project Glass the ultimate fashion accessory.
Google cofounder Sergey Brin adjusting the glasses on Diane von Furstenberg
The glasses are not yet available and are still a work-in-progress, but that didn’t stop their Fashion Week debut. Models wore them, and to make things more fun, viewers can now see point-of-view pictures from the catwalk taken by ‘the glasses’ (see here) and a compilation of POV videos on Google’s Youtube channel and DVF’s Google+ page from September 13th.
I think it’s not just about technology. It’s about lifestyle, it’s
a very important component of making technology desirable and compelling.
It’s got to be stylish and fashionable.
said Google co-founder Sergey Brin. He hopes that the Glass will not be considered as a fashion faux pas, rather a must-have vogue accessory.
Photo: msnbc.msn.com & purseblog.com
At first I though – why would Google link the Glass project to fashion (except of course the media and the overall size of the event), but this explains a lot. To soften up the market and the people still reserved towards the whole idea, why not make the glasses a fashionable must-have? It’s actually a pretty clever first step at making people more comfortable of the Google Glass idea and the idea of a somewhat (even more) digital life.
Brace yourselves. The (fashionable) Terminator-like age is coming.