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Bertrum Thumbcat Strikes Again in New Cravendale Spot by

  • September 10, 2012
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The cutest evil mascot ever, Bertrum Thumbcat – a cat with thumbs - strikes again in Cravendale’s new spot called Catnapped from Wieden + Kennedy London. The ingeniously absurd idea of cats with thumbs continues, and I hope it won’t stop anytime soon.

The Catnapped one-minute video follows the Cats With Thumbs video from 2011 and culminates to an actual army of evil cats (the so called Thumb regime), led by Bertrum himself. The evil feline army seeks world domination by brainwashing all the milkmen and stealing all the milk, while the spot ends with the catchphrase “Not on our watch, pussays!” and the invitation to visit the brand’s social media channels, including Bertrum’s witty Facebook page.

Below are the new spot and the old spot after it – a reminder of how the story of cats with thumbs began:

As a YouTube commenter said, “I will never look at a cat the same way again”.

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BY Katrina Radic

Author

Katrina Radic
Katrina is a graphic designer based in Belgrade, Serbia. Mixing the two worlds, creative and corporate, she delivers the freshest and most creative news from the industry to the readers of Branding Magazine.
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.