By now everybody knows that the most important thing when it comes to your brand’s success is the quality of your product, and ultimately, the consumer. All of your marketing efforts and various distribution channels may be for nothing if quality and customer satisfaction just isn’t there. Chrysler used this knowledge for their new advertising and marketing campaign for 2013 Town & Country Minivan.
The campaign launched with two commercials aired on national and cable TV stations dubbed “Test of Ownership” and “What You Don’t Do (Stow ‘n Go)”. In addition to these commercials a website, Test of Ownership, was also launched on which real Chrysler Town & Country owners showcase the product themselves. Watch the two commercials below.
“The ‘Test of Ownership’ campaign was inspired by our win of the Polk Automotive Loyalty Awards 11 years in a row, listening to our customers, and the reasons why they purchase the Chrysler Town & Country minivan,” said Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group LLC. “The 2013 Chrysler Town & Country minivan offers parents and busy families the ultimate in versatility, standard luxury and convenience features, unsurpassed quality and comfort at a value.”
Nothing speaks for a product like the product itself, right? But, when the company does all the talking you get a little bit skeptic, and that’s where the consumer jumps in, in this case. Be sure to check out the Test of Ownership website for more product and consumer videos.
The advertising campaign was created in partnership with Wieden+Kennedy of Portland who also created the new Old Spice commercials starring NFL player Greg Jennings.
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