BrandOpus has done a brand redesign for New Covent Garden Soup Co. which will hit the shelves on September.

As the redesign is a part of a wide-ranging marketing initiative behind the “Fresh from our kitchen to yours” message, BrandOpus has concentrated on taking the New Covent Garden Soup Co. to its roots.

“BrandOpus have introduced new meaning and flexibility to the Covent Garden brand by establishing the identity as a branded market vegetable crate. The crate device was chosen to inspire the idea of the fresh soup handmade from quality market produce delivered to your kitchen by New Convent Garden Soup Co.”

Nigel Parrott, Hain Daniels Group Marketing Director, adds:

“This rebrand bottles the magic of New Covent Garden Soup Co. The BrandOpus design distills the freshness of the ingredients and highlights that our soups are made by cooks with a passion for producing the best-tasting fresh soup that’s full of flavour. The distinctive new packaging will signpost the category for retailers and will aid flavour navigation for shoppers.”

If you’re a fan of BrandOpus studio, check out their package designs for Willie’s Cacao or Pipers Crisps Co. also.