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Ikea Unveils a Bright & Shiny Music Video by Katrina Radic
  • September 6, 2012
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IKEA has announced the launch of a new cross-platform advertising campaign named “Bright, Shiny Colors” that aims to bring a little color to customer’s everyday lives. Next to the new interactive IKEA 2013 Catalogue, the campaign will consist of TV advertisements (premieres 8th September in the UK and Ireland) and a two-minute ‘music video’ on YouTube, made by Mother London, which you can check out below:

My first reaction was “Aww this is so colorful and lovely” - then I got freaked out by the singing floating lips and, after that, the ad became a bit too much for my taste.

I guess segments of it used for TV commercials will look nice and, hey, who could resist so much color and dancing? Although I was expecting something a bit more clever from IKEA.

Thoughts?

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BY Katrina Radic

Author

Katrina Radic
Katrina is a graphic designer based in Belgrade, Serbia. Mixing the two worlds, creative and corporate, she delivers the freshest and most creative news from the industry to the readers of Branding Magazine.
  • Jenny

    agree…cute cute for young housewives…IoI

As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.