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Hyundai’s Hyper-Matrix Installation by Srdjan Toljagic
  • September 6, 2012
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Projection mapping is becoming a thing among brands like Virgin, Fiat and many more but Hyundai just set the bar way high. Created by Seoul based media arts group Jonpasang, Hyper-Matrix is an installation created for the Hyundai Motor Group Exhibition Pavilion in Korea, the 2012 Yeosu EXPO site. What makes this mapping different than others is that it has an actual steel construction that supports thousands of 30×30 cm cubes operated by motors and video mapping on top of that.

The cubes also respond to sound so the audience is a part of the projection. As if it wasn’t awesome enough already. Hyundai really loves their multimedia promotions, check out their partnership with The Recording Academy (known for the Grammy Awards) for the 2012 Veloster launch.

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BY Srdjan Toljagic

Author

Srdjan Toljagic
Balancing between business and fun, but always finding them co-dependent, Srdjan is a marketing and guitar wiz from Novi Sad, Serbia. Studying Graphic Design, but focusing on becoming an expert in the marketing field. He is an energetic, verbose, and sometimes over passionate individual.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.