Being an audiophile I enjoyed this interactive musical story from Philips that was created for their Fidelio audio equipment. Creative, interactive, beautiful on the eyes and ears its a pure pleasure to experience. The video covers 9 elements of creating any product, and they are Inspiration, Idea, Improvise, Experiment, Improve, Test, Compete, Perfect and Share each making a piece of the music that was created by songwriter and producer Washed Out. The video was done by Gustav Johansson, and the whole project was realized by agency Tribal DDB Amsterdam.

To view the interactive musical story “The Sound of Creation”, click here. There is also a “making of” video in which they explain the thought process behind this project which you watch below.

“We wanted to offer audiophiles a unique way to engage with Fidelio products while tapping into their passion for sound and highlighting the premium design quality through detailed imagery. Washed Out’s experimental style and creative use of sound loops meant he was a perfect choice for this unique project,” commented Kelly McConville, Digital Marcom Manager at Philips.

Mission accomplished Mrs. McConville.