The famous whiskey brand Johnnie Walker has launched a new application on its official Facebook page that changes the cover image every time the page is refreshed – a world’s first feature that keeps the spirit of the legendary motto “Keep Walking” alive through the use of social media. The constantly-changing covers feature four Instagram-based photos taken by three of world’s foremost Instagrammers, which the brand has commissioned to take over the Johnnie Walker instagram feed over the course of next four weeks. Staying true to its philosophy, the brand will take the Instagrammers on a four different inspirational brand related journeys, shedding more light into the world of Johnnie Walker.

Images: Johnnie Walker, Facebook

The three lucky Instagrammers are Chris Ozer (@chrisozer), Phil Gonzalez (@philgonzalez) and Athipan Wongsuebyut (@awnoom), each one of them having a special assignment from taking photos of the Johnnie Walker distillery to being given an exclusive access to the world of F1 through the brand’s sponsorship of the Vodafone McLaren Mercedes team.

“Our global Facebook page is a place to share and be inspired so we are always looking for ways to immerse and include our fans in the JOHNNIE WALKER brand, rather than broadcasting our story.  The new app allows us to do that in a simple, visual way by unleashing the creativity of our Facebook and Instagram communities to create a stream of images which represent the progress we stand for. Having seen some of the incredible Johnnie Walker images already on Instagram and knowing how passionate our fans are, we are excited to see what they will come up with,” says Gavin Pike, Global Brand Director at Johnnie Walker.

Fans of the brand are also invited to capture images via Instagram with a dedicated hashtag, where the most impressive ones will be streamed to the brand’s Facebook page starting from late September. To test out the app, check out Johnnie Walker’s Facebook page and keep refreshing.