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Jack Daniel’s Celebrates 120 Years of White Rabbit Saloon With Limited Edition Bottle by Katrina Radic
  • September 5, 2012
    • , ,

Jack Daniel’s is celebrating 120 years since Mr. Jack Daniels opened the White Rabbit saloon in Lynchburg, Tennessee with a new limited edition bottle.

Photo: LovelyPackage

Although the White Rabbit bar doesn’t exist anymore (since it was closed during the Tennessee prohibition), Jack Daniel’s once again reminds fans of its heritage and history by making another beautifully designed limited edition bottle. The bottle is dedicated to “The people and places that bring us together”, making the story around the campaign warm and friendly, reminiscent of old times.

The bottle will be available for purchase in Tennessee and select international markets from fall 2012. Also, if you’re a fan of Jack Daniel’s limited edition bottles, check out the 100 year old medal or 161st birthday limited edition bottle.

Designed by Stranger and Stranger.

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BY Katrina Radic

Author

Katrina Radic
Katrina is a graphic designer based in Belgrade, Serbia. Mixing the two worlds, creative and corporate, she delivers the freshest and most creative news from the industry to the readers of Branding Magazine.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.