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Old Spice “Believe In Your Smellf” with Super Bowl’s Greg Jennings by Srdjan Toljagic
  • September 4, 2012
    • ,

This commercial based on a documentary based on fictional events is sure to inspire you that smelling like a professional winner is super rewarding.

Says the new ad from Old Spice featuring NFL player Greg Jennings. Their last video features Terry Crews playing drums in an interactive video with his muscles, this one focuses on Jennings’ activities in the acting business. A classic from Old Spice with their sense of humor makes you laugh hard at the very end. This one is a part of Old Spice’s  “Believe in your smellf” series.

For how long can Old Spice base their advertising purely on this kind of videos? They’ve rolled out so many ads by now starting from Mano a Mano in El Baño series that features 94 videos and the MANta Claus that has 36 videos. It seems as their creativity has no boundaries, just as ABSOLUTE Vodka’s 4 million limited edition bottles.

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BY Srdjan Toljagic

Author

Srdjan Toljagic
Balancing between business and fun, but always finding them co-dependent, Srdjan is a marketing and guitar wiz from Novi Sad, Serbia. Studying Graphic Design, but focusing on becoming an expert in the marketing field. He is an energetic, verbose, and sometimes over passionate individual.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.