ABSOLUT UNIQUE: The Ultimate Limited Edition by Katrina Radic
It’s here! The result of an ultimate limited edition challenge is finally revealed, named simply - ABSOLUT Unique. ABSOLUT Vodka produced nearly 4 million absolutely unique bottles, whereas not a single one of the bottles is the same as any other bottle from the collection.
“ABSOLUT UNIQUE feels a bit ’mad scientist,’ a bit street art,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.”
In order to produce these extremely challenging bottles, thirty-eight different colours were used, fifty-one pattern types were applied and ABSOLUT had to re-engineer its whole production process:
“It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike.”
Check out the behind the scenes footage below, to learn more about the production of ABSOLUT Unique:
I’m really speechless. I think that this is as awesome as it can be, especially knowing that ABSOLUT always pleased its fans with numerous limited edition bottles, and the fact that they pushed the limit to make their fans even happier. This is a very courageous move, and I’m pretty convinced it will pay off. The thing I know for sure is that the moment I see one, I’ll grab it instantly, since I can’t loose the chance to be a part of the history of this truly unique brand. Would you?
ABSOLUT Unique bottles are available for purchase at airports worldwide. They will also be available at Selfridges and Harvey Nichols from October.
Fun fact: Mattias Elg, a Quality Management Professor from the Linköping University in Sweden, figured out that ABSOLUT could create 94 quintillion bottles – that’s 94 times 10 to the 18th power – before two similar ones would appear. That equals more than 13 billion bottles for each person on earth.