Coca-Cola’s Biggest Vending MachineWritten by Srdjan Toljagic / Featured in: Advertising, Creative / 31.08.2012.
Coca-Cola has proven once again why it is one of the best and most recognizable brands in the world. To celebrate London 2012 the company has created a larger-than-life vending machine that gives out free Coke. A video featuring a part of the creation process and people getting Coke from a building size vending machine has been posted today on their official YouTube channel.
Filled me up with positive energy just by watching it on YouTube, I can’t imagine what it feels like seeing this in person. Coca-Cola sure does know how to engage people all around the world. Their London 2012 Olympic efforts were simply stunning, from the Olympic Park Pavilion to giving a chance for 1,300 talented young people to carry the Olympic Flame. Truly one of the most engaging brands out there.