Microsoft Presents its First New Logo Since 1987
On Thursday, Microsoft revealed its new logo. The brand hasn’t changed its four-colored ‘window’ logo since 1987, which surprisingly survived until now… Read Full Story
Red Bull Installs A Low-Budget Interactive Billboard In London
Ever wondered how to make a low budget, interactive outdoor advertisement? Well, Red Bull London might give you a clue. Supporting English singer Jessie Ware and her upcoming debut album “Devotion”, Red Bull placed a billboard on London’s Broadway Market that invited passers-by to engage in its completion… Read Full Story
ABSOLUT Vodka: Taking the Limited Edition Bottle to the Extreme
ABSOLUT Vodka is taking ‘limited edition’ to the next level. The brand will distribute almost 4 million absolutely unique limited edition bottles, where every single one of them will be uniquely designed and individually numbered, and to do so, ABSOLUT had to re-engineer the whole bottle production process… Read Full Story
The Top 50 Tech and Social Media Profiles
“If you are a tech profile who wants to build a large community in social media, you must use Google+ or Twitter. Facebook falls short, even after having introduced Profile subscriptions last November” – Morten Myrstad. Check out the full list here: http://ow.ly/daF0Y and let us know if you agree or not.
Sugarpova: Maria Sharapova’s Unique Candy Brand
25-year old tennis champion Maria Sharapova unveiled her very own brand of candy – Sugarpova… Read Full Story
The Content Beast vs. Brand Truth
New media titans are declaring – and awestruck traditional media outlets are echoing the cry – that brands must now not simply pay publishers but also become publishers themselves. One of said titans, John Battle of Federated Media, went so far in an Advertising Age column as to offer “All brands are publishers” as a Golden Rule for success in the new Age of Content… Read Full Story
Dare To Encounter With Calvin Klein New Campaign
It seems that Calvin Klein Fragrance got a “vampire” twist. The new digital campaign is promoting the brands new men’s fragrance starring aTrue Blood actor. The fragrance named Encounter is set to hit the market September 4th, as the part of the ‘Dare to Encounter’ campaign… Read Full Story
Guinness Celebrates Arthur’s Day, Paints a Town in Black
In order to celebrate Arthur’s Day, a series of music events in honor of the famous Irish brewer Arthur Guinness, the brand that keeps his spirit alive has unveiled a new ad entitled “Pain The Town Black”, created by Saatchi & Saatchi and director Daniel Wolfe… Read Full Story
