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Building Infiniti as a Global Brand by Branding Magazine
  • August 22, 2012

At this year’s 62nd Pebble Concours d’Elegance held in California, the automaker Infiniti introduced its new head of Infinity Global, Mr. Johan de Nysschen. For this occasion, Infiniti’s Media Center had a discussion with de Nysschen on what would be Infiniti’s ultimate goal over the course of next few years and also his views on future options on building Infinity as a global brand. Check out the video interview:

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BY Branding Magazine

Branding Magazine
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.