Coca-Cola Zero Supporting New James Bond Movie – Limited Edition Packaging Revealed by David Brbaklic
Coca-Cola is about to initiate a major campaign supporting the upcoming James Bond “Skyfall” movie, under the tagline “Unlock The 007 In You”. The details of the campaign are yet to be released, but it is assumed that it will include print, social media and TV advertising.
The cooperation between Coca-Cola and the James Bond series began in 2008, when the “Quantum of Solace” movie was released.
Zoe Howorth, marketing director at Coca-Cola Great Britain, expressed great optimism for the upcoming campaign: “SKYFALL is without a doubt one of this year’s most anticipated film releases, and we are very excited to be a part of it and to continue our relationship with the world’s favorite movie franchise. James Bond is a global cultural icon who consistently takes action to create what’s possible, making this the perfect partnership for Coca-Cola Zero.”
Moreover, Coca-Cola Zero’s PET bottles and cans were redesigned to suit the needs of the upcoming campaign, as shown in the photos below:
The limited edition packaging seems quite promising. Hopefully the rest of the campaign will be executed in the same manor. In meantime, take a look at Coca-Cola’s Olympic Games limited edition cans and bottles.