Sugarpova: Maria Sharapova’s Unique Candy BrandWritten by Katrina Radic / Featured in: Creative, Premium Article / 21.08.2012.
25-year old tennis champion Maria Sharapova unveiled her very own brand of candy – Sugarpova.
“I wanted to own something – something 100% me. Where I make all the final decisions; here I’m involved from start to finish; where I was bringing in my own people I want to work with and investing my own money. I wanted fun and young and nothing too serious. That’s how it came about with candy.” wrote pravda.ru.
Even though the name of the brand is slightly banal with its fatuous word play (which could have, in my opinion, been much better), the brand suits the tennis player and her sweetheart-like image quite well.