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A Brief Look at Olympic Games Logos That Were & Will Be by

  • August 17, 2012
    •

As the London Olympic craze is slowly easing down, people are starting to talk about the Rio 2016 Olympics and its logo, as opposed to the creative disaster of this years Olympic symbol. This is a brief look at the past two Olympic games logos, and the two that are yet to bee used, with the focus on Rio 2016. Check the logos from 2008 to 2020, below:

Beijing 2008

London 2012

Rio 2016

Madrid 2020

While the disaster of the London logo is yet to be forgotten, I can’t say that Madrid 2020 is much better with it’s (accidentally?) banal flip-flop styled type, that’s made a bit of a controversy itself. But on the other hand, Beijing 2008 was a pretty neat looking logo, and I see that lots of people are excited about the Rio 2016 logo (although probably because it’s such a relief after London’s). Check out how it was made and what it represents through the designer’s commentary below:

The video above is worth seeing, since the designers talk so sincerely about the whole process. I love all the aspects and factors they were considering, and the fact that they talk like actual designers and human beings – they show that they were somewhat scared, they struggled and they eventually made a good logo that touched them and will hopefully touch other people too. You can see their love towards the whole project, and I think that’s more beautiful then anything else.

What’s your favorite Olympic games logo?

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BY Katrina Radic

Author

Katrina Radic
Katrina is a graphic designer based in Belgrade, Serbia. Mixing the two worlds, creative and corporate, she delivers the freshest and most creative news from the industry to the readers of Branding Magazine.
  • Correction

    Actually, Katrina, the London 2012 logo was not the disaster that you claim. Indeed, once the initial criticism died down, it was well received and widely worn on clothing and other merchandise.

    • katrinaradic

      Hey. I probably should have pointed out more clearly that I was talking about the logo design-wise, in general. It is absolutely logical that people wore it, because it was the symbol of the Olympics – of course everyone wore it, even I would have worn it if I was there. But that doesn’t change the fact that it is, again, design-wise, a disaster.

  • DecaSolitera

    The London 2012 logo was, and stayed disastrous…

  • lajavikrelac

    When I first saw London 2012 logo I was like, This a “London Zoo” logo or what :) Madrid is pretty ugly as well

    • katrinaradic

      Agreed!

  • njaka

    LONDON 2012 logo is so simple compared to brazil 2016

  • Globe Blogueuse

    I really didn’t like the London 2012 logo. Have to say Rio 2016 is my fav. Really nice

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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.