The 2012 London Olympics have ended and with them all of the branding/advertising drama for strict rules and regulations that both athletes and attendees had problems with. In charge of all the promotion, advertising, PR and digital communications of the Games was McCann Worldwide who yesterday published in the UK Daily Telegraph and Times newspapers “We’re proud to announce we’ve just lost a client”.

The main text below reads: “After four years dedicated to delivering a successful London 2012, our work here is done. It’s an exciting moment, because we now have an Olympic-sized gap in our roster. We’re hoping to fill it with brands that want to perform faster, higher, stronger. And with clients that don’t wear quite so much Lycra.”

Nice move by McCann with this ad, it’s getting a lot of attention and is a shocker at first sight. A good way to put-it-out-there that they have an “Olympic-sized gap” with their clients now since they dedicated themselves 100% to this event. Not so sure about how all the Lycra clients feel about this, since they had to tape over logos of brands that are not official sponsors of the games on their caps, shoes, bags, t-shirts etc.

Photos: brandchannel.com