Domino’s is asking its fans to open up their creative minds and design the Domino’s Ultimate Delivery Vehicle.
“Design the Ultimate Delivery Vehicle (UDV) for Domino’s Pizza that will revolutionize pizza delivery forever in the United States. This purpose built vehicle should enable delivery drivers to do their job with greater ease and efficiency, be a vehicle they are excited to drive, transport Domino’s menu items in a manner that maintains their temperature and appearance, inspire Domino’s franchise owners to purchase the vehicle, and prove to customers that Domino’s is absolutely fanatical about making perfect deliveries every time.”
This isn’t the first time Domino’s is creative in pizza transportation. The brand has made efforts several times now to make pizza delivery original and fun, and I wonder what will be the ideal design for the UDV.
The contest will end on February 19, 2013. Until then, visit ultimatedeliveryvehicle.com to send a design or check out how fans actually picture the UDV. Also check out Domino’s redesigned logo for the New Zealand market.