Although the Olympics were officially closed a few days ago, the medals won there keep on shining. Adidas, who was the proud sponsor of Team Great Britain, putting a great effort to be connected to the Games on every level possible, decided to pay a little tribute to the amazing performance of its British proteges.
Directed by award winning DSLR filmmaker Philip Bloom, a short movie was created, depicting Team GB’s athletes miming to “Don’t stop me now” by Queen. The film was shot on two locations around London, in a very short time span, which turned out to be a demanding task, according to Mr. Bloom.
“Naturally, the athletes were incredibly in demand and busy, so getting them to us was always going to be logistically challenging and very much a case of them arriving and us just going for it. It was a great fun way to shoot. Hugely challenging with lots of thinking on your feet and making the most of the locations we could squeeze into at a very busy Adidas centre at Westfield Stratford,” wrote Mr. Bloom on his blog.
With David Beckham, Adidas brand ambassador, appearing in the video, and the #stagetaken hashtag shown at the end, the video was deliberately connected with all the brand’s Olympic related activities and the “Take the Stage” campaign. Take a look at the spot below, and tell us what you think:
Although it was not specified what are Adidas’ further plans for the video, the brand has shown a great deal of dedication to its athletes. Way to go!
In the meantime, read our author Ayesha Mathews-Wadhwa’s opinion on the recent Olympic Games related advertising.