The world’s most popular construction toy company LEGO, celebrates its 80th birthday with a short animated film which tells the story of Ole Kirk Christiansen, founder of LEGO and how the company was crafted into a successful brand that exists today. Founded in 1932, with the philosophy “Only the best is good enough”, the LEGO company has evolved from a small workshop to the third largest producer of play materials with around 10,000 employes in more than 130 countries around the world. Since their introduction at the end of 1940s, LEGO Bricks have been a major success, brining an endless variety of combinations in continously new ways, with over 915 million combinations possible for six 2×4 brick studs. The film also provides an insight into what the word LEGO actually means – it comes from the two Danish words “leg” and “godt”, which translates to “play well”, but it also means “I put together” in Latin.
During the years, LEGO has licensed themes from numerous cartoon and film franchises, making the brand a sweet treat for children and fans alike. Even now, there’s a great possibility that you have some LEGOs in your home, so that pretty much sums it up on how LEGO has been, is and will be a part of our childhood.
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