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Orange and Intel Create a Campaign for Their New Smartphone by Branding Magazine
  • August 9, 2012
    • ,

To launch its new smartphone with Intel Inside, Orange has created an innovative 360 campaign with the Publicis Conseil agency: two different versions of the same story. The TV element tells story from the perspective of a young man, while web element of the campaign tells the same story from the perspective of a young woman. The two advertisements demonstrate the responsiveness of the new mobile thanks to the Intel Inside processor, which makes optimal use of Orange’s high-speed network.

But if the young man is already dreaming about making plans for his wedding using his phone just as he’s kissing a beautiful stranger, the woman is imagining a totally different outcome, thanks to a super-fast search she carries out on her mobile.

Both will be run simultaneously on TV and on www.intel.orange.fr. This cross-media approach will also be on the web via a banner campaign taken from the TV spot. Accompanied by a print campaign and interactive LCD displays highlighting the responsiveness of this new smartphone to complement this integrated campaign.

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BY Branding Magazine

Branding Magazine
    • 363 posts
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.