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Agyness Deyn Designs For Dr. Martens by Katarina Radovic

  • August 8, 2012
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When you imagine the perfect face for Dr. Martens campaign, Agyness Deyn probably would be on the top of your list. Besides modeling, this time she went a step further teaming up with this iconic footwear label to design the limited edition collection. In its recognizable grunge style, the brand has launched video campaign, starring Agyness and her good friend and model Sofiana Hoffman. Deyn is working with Dr. Martens for almost two years since when she became the brand’s face and help the brand to achieve its record sale that made this brand estimated worth £200 million.

 “The brand is a great fit for me, as it stands for strong character and being able to shape your own personal identity,” Deyn told when the collaboration was announced. “I have always had a really intense relationship with Dr. Martens, right from my first pair back when I was 13, which I bought as a combination of showing that I wanted to rebel against my parents and they were the coolest boots that I could get away with wearing to school which stood for something that gave me my own stamp of originality.”

This quite arty film follows the rebel, punk trip around California, all with the brands recognizable signature all over it. Apparently her main inspiration were grungy Hollywood couples like Johnny Depp and Winona Ryder, and Brad Pitt and Juliette Lewis. For now It seems that the combination of these two British icons is a perfect match.The wide range of footwear, clothing and accessories will be available on August 15. All your opinions about the style and camping you can share with Dr. Martens on Twitter using the hashtag #firstandforever.

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BY Katarina Radovic

Contributor

Katarina Radovic
Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.
  • tracy

    Hi hon, the friend with Agyness in the film is not Alice. Her name is Sofiana Hoffman, she’s not a model – but she is a die hard Docs fan and a friend of Agyness

  • johnny

    that isnt alice delall that is sofiana hoffman

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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.