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British Airways Supports Team GB With Twitter-Generated Symphony by

  • August 6, 2012
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If turning tweets into music sounds familiar, you’re probably thinking of Red Bull’s attempt to make this possible a couple of months ago. If you ask me, it wasn’t much of a success. Now, British Airways emerged with a similar concept, and did it the right way. The idea was to support Great Britain’s Olympic team by taking fan generated Twitter content, and transforming it into a symphony. Tweets are displayed as particles, which become denser during parts of the day when Twitter activity concerning team GB is at its peak. Specific Tweets can be viewed by clicking on different particles, and they can be filtered by different criteria such as which athlete has been mentioned, venue of the specific competition, or the sport.

Take a look at the platform at the dedicated website, or even contribute to the making of the symphony by adding the #HomeAdvantage hashtag to your Tweet.

British Airways is a company that thinks classy, and does its business in the same manor. They’ve started with the £20 Million ad, continued with the stylish posters promoting the food that is served on their flights, and now came this sleekly designed app that integrates currently the biggest buzz creators into a single platform – social media and the Olympics.

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BY David Brbaklic

Staff Writer

David Brbaklic
Jack of all trades, master of none. Enrolled in an architecture course at the Faculty of Architecture in Belgrade in 2009, has been introduced to a variety of fields ranging from art, graphic design and 3D visualization to architecture itself. Has been trying to figure out how to make them all work together since.
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.