According to Mountain Dew and Lil Wayne, new collaboration has been established between them and STOKED for further development of their national DEWeezy campaign. The main purpose of this collaboration is to inspire young creative people, during the development of the campaign. Fans are invited to visit www.deweezy.com, learn more about this project and take part in it. The ribbon on the DEWeezy Skate Park will be cut on August 29th in New Orleans.
Image: PR Newswire
“We’ve been looking forward to announcing this phase of the DEWeezy Project and getting our consumers involved,” says Brett O’Brien, Vice President of Marketing, Mountain Dew. “The campaign is about igniting creativity and celebrating people who follow their passion – like Lil Wayne has with skateboarding. DEWeezy is the perfect platform to engage fans and invite them to show us what ‘This is I DEW’ means to them.”
“We are thrilled to move forward with the next phase of the DEWeezy campaign. Lil Wayne is passionate about skateboarding and the New Orleans community and this campaign fits those passions together seamlessly,” added Cortez Bryant, co-CEO of Blueprint Group, which manages the Grammy Award winning artist.
Fans are allowed to make their submissions on www.deweezy.com. They may upload photos and messages, if inspired by Lil Wayne’s “DEW you” message. Moreover, some will get a chance to participate in the commercial.
Image: PR Newswire
Mountain Dew and Lil Wayne have also decided to help those in need. Residents of one of the districts hit by Hurricane Katrina, New Orleans’ Lower 9th Ward Village, will get a new multifunctional DEWeezy skate park. It will be designed by renowned architects and park developers.
