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Louis Vuitton Interpreting Muhammad Ali’s Words by Katarina Radovic
  • August 2, 2012
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It’s seems that Louis Vuitton’s commitment towards sport is bigger than we thought. In these times of new Olympic champions, LV is reminding us of one of the greatest athletes of all time with its latest campaign dedicated to the legendary icon of boxing – Muhammad Ali.

The brand has revealed two short films, “Dream” and “Word” directed by Yasiin Bey, aka Mos Def, Ogilvy France and director Stuart McIntyre of Steam Films. In both videos we listen to Yasiin Bey’s poetic monologues, well known by Muhammad Ali himself. His remarkable speeches are captured in a dark boxing ring while graphic designer Niels Shoe Meulman paints words in a strong and flowing calligraphic style. This is the first Louis Vuitton short film campaign ever, and it also features a dedicated website called “Louis Vuitton Journeys” with Ali’s famous speeches and LV campaign print ads that feature him and his grandson.

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BY Katarina Radovic

Contributor

Katarina Radovic
Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.