“Igniting the fusion of electronic music and street art”, two of the famous French Guettas – famous DJ David Guetta and filmmaker and pop artist Thierry Guetta (aka Mr. Brainwash) – are collaborating on David Guetta’s new music video for the song “Metropolis”, powered by Burn energy drinks. This collaboration only fuels up the already successful collaboration between David Guetta and Burn, and is sure to be something special since both the artists and the brand are aiming for experimentation and creativity, as seen below in the preview video:
It looks like Thierry Guetta wasn’t filming only street artists, since David Guetta stated:
I met Thierry many years ago. I was being followed around Paris by this crazy guy who wouldn’t stop filming me. Then, by chance, I saw his film Exit Through The Gift Shop and realized it was the same person. I tracked him down and we came up with the idea to collaborate, then to our amazement, Burn agreed to back it.
Dan White, Group Category Director for Energy Drinks at The Coca-Cola Company said:
“As with all that we undertake with the burn brand, our goal is to inspire creativity and bring about new forms of expression. We hope that this collaboration, between two of the world’s greatest creative minds, will encourage others to take up the mantle and become the game changers of their own generation.”
The music video, which will supposedly feature a number of different artists, was filmed yesterday (August 1st) in a still unknown location in London by Burn and curated by Thierry Guetta, Deviant Ventures and What A Music. Fans can witness “the fusion of art and music” today, on August 2nd, on Burn’s official Facebook page.