I din’t really know that Sao Paulo has banned outdoor advertising until just now. It would be utterly weird for me to live in a city without any billboards or other mediums of outdoor advertising, even though the fact remains that a city without billboards is probably paradise in today’s world. But, the point is, I love how people, brands, companies – anyone who has an idea or goal and wants to see them come true – when facing obstacles, use creativity to make things actually happen instead of to, simply, do nothing and go with the flow.
GE used the fact that billboard advertising is banned in Sao Paulo (and the more recent fact that the city is open for garffiti) and made a wonderful advertising/art project on buildings in the center of the city. The graffitis represent three areas GE operates in – energy, health and transportation and were painted by street artists Rui Amaral, Estudio Colletivo and Mulheres Barbadas. Next to this, GE will be starting a social media campaign dubbed ‘If you can imagine it, it can be done’ on Facebook, which quite nicely fits the whole concept.