Why are Brand Colors so Important?

When it comes to branding, the main backbone of a strong and easily recognizable identity is expressing the right colors through a ingenious graphic design. Without it, the majority of popular brands would not exist in the form as we know them today. So, what do colors say about your brand? Marketo recently conducted a research that they presented in a form of an infographic, showing why brand colors are important:

Infographic: Column Five / Marketo