While all attention is directed to stars of Olympic Games 2012, Nike is celebrating the greatness of ordinary, everyday athletes. By presenting its latest “Find Your Greatness” campaign, Nike is trying once again to encourage the goodwill, courage and sport commitment.
Besides many Nike’s inspiring campaigns, this one came just in time to remind us that championship athletes or record breakers and not the only ones who celebrate sport. Strongly supported by a global YouTube homepage, social media and digital channels, the campaigns video is braking through expanding its powerful message. Of course, Twitter conversation is inevitable; you can be part of it with #findgreatness hashtag.
“The idea behind ‘Find Your Greatness’ is simply to inspire and energize everyday athletes everywhere to celebrate their achievements, participate and enjoy the thrill of achieving in sport at their own level,” said Greg Hoffman, Nike VP of Brand Design & Communications. “Nike’s co-founder Bill Bowerman said, ‘If you have a body you’re an athlete,’ and that’s a really compelling insight for all athletes as we celebrate great sporting moments this summer.”
Besides the campaign’s main idea, Nike has reminded us on its contribution to sport with Nike+ Running, Nike+ Basketball, Nike+ Training and the Nike+ Fuelband. This inspiring video is shot around the world, presenting us a divine diversity of sport and life. Traveling for the rugby match in South Africa, or to a boxing ring in Jamaica, Nike is showing us the real image which is the essence of sport.