A Trip to Space with Virgin America by Branding Magazine
  • July 24, 2012
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According to the latest information, revealed at the Global Business Travel Association (GBTA) Convention, a lifetime opportunity has been provided for Virgin America’s Elevate Members – the possibility of earning a Virgin Galactic spaceflight. So, if you are a regular Virgin America voyager, you might just get lucky.

Image: SunSentinel.com

“As we prepare to mark our five-year anniversary, we wanted to roll out a new level of benefits to the loyal business and leisure travelers who got us where we are today,” said Virgin America President and CEO David Cush.

Apparently, this Elevate frequent flyer programme offers a myriad of other benefits for its loyal followers, rewarding them with a number of privileges.

The programme includes: priority check-in, security clearance and boarding; points earning bonuses; free checked bag allowances; enhanced digital/social rewards; private discounts; an expanded advance purchase upgrade window for the airline’s exclusive eight-seat First Class; complimentary space-available upgrades to the carrier’s premium Main Cabin Select service; complimentary access to the best seat assignments within Main Cabin.

“Since Virgin America’s launch, our goal has been to reinvent domestic flying for the better, whether through inventive cabin amenities or a no black-out date loyalty program – which in 2007 was something unique in the domestic industry. We’ve been fortunate enough to attract a loyal guest following, and are pleased to take Elevate to the next level by offering meaningful new benefits for our most valued travelers,” added David Cush.

Whoever wins this trip will be served by Virgin America’s staff in new classy uniforms designed by Banana Republic.

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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.