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PepsiCo Signs Exclusive Sponsorship Contract With Pittsburgh Steelers, Unveils Limited Edition Pepsi MAX Can by Katrina Radic
  • July 23, 2012
    • ,

Today, PepsiCo announced a multi-year sponsorship contract with the Pittsburgh Steelers.

“We can’t wait to begin working closely with the Steelers, one of the NFL’s most iconic franchises, and be part of such a celebrated team with some of the league’s most passionate fans,” said PepsiCo North America Beverages Chief Marketing Officer Simon Lowden. “Our vast portfolio of food and beverage products will bring a lot of enjoyment to the Steelers’ community and we’re looking forward to partnering closely with the team on new initiatives. The Steelers organization is topnotch and shares our creative marketing vision.”

As part of the new sponsorship, PepsiCo will gain exclusive selling, dispensing and serving rights at Heinz Field; fixed stadium signage; venue and team sponsor assets; integration into the team’s mobile, TV and digital assets; and local media and retail promotional opportunities. Next to that, a new limited edition commemorative Pepsi MAX can will be launched in honor of the Steelers’ 80th anniversary, which will be available for purchase throughout Pennsylvania from fall this year.

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BY Katrina Radic

Author

Katrina Radic
Katrina is a graphic designer based in Belgrade, Serbia. Mixing the two worlds, creative and corporate, she delivers the freshest and most creative news from the industry to the readers of Branding Magazine.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. Founded in March 2011 by a team of young professionals passionate about brands and design, the magazine has since become one of the principal sources about branding on the web.