Banana Republic Designs for Virgin America by Katarina Radovic
The increasing interests of Virgin America in fashion and beauty has strengthened the collaboration with Banana Republic. Once again these two brands are making our flights glamorous and fashionable like never before. After the runway show of Mad Men collection during the flight, Banana Republic has presented its new fashion achievement – Virgin America flight uniforms.
“In creating the uniform designs for Virgin America, we wanted to respect the heritage of in-flight uniform design while injecting a modern twist that’s both functional and fashionable,” remarked Banana Republic Creative Director and Executive Vice President, Simon Kneen. “We referenced the time when onboard style and sophistication was of utmost importance and designed a modern interpretation that incorporates aviation details and celebrates Virgin America’s signature style.”
Photo: The B.A.T.
This functional and fashion collection is designed for the airline’s 2,000 in-flight and airport crew members. As the well known brand that’s always about good taste and looking forward, Virgin America features the modern aviation, almost runway look, in brand’s recognizable color palette. It seems that good old days are coming back, when flight crew uniforms were status of glamour and fashion.
“Since the golden age of jet-setting in the 1960s, in-flight fashion has often been elusive in the U.S., but we hope to bring a little of it back to the skies with these new designs,” said Luanne Calvert, vice president of marketing at Virgin America. “Even as a young airline just celebrating its fifth year in operations, continued investment in our design and overall guest experience is a priority for us. These new uniforms really represent the next stage of evolution of in-flight fashion, incredibly practical and designed for the modern work world – but with a nod back to the stylish golden age of air travel.”
This 18-month collaboration between Virgin America and Banana Republic will celebrate airline fifth anniversary. For that kind of special occasion the airline will offer Banana Republic travel essentials inspired by the new uniforms. It will debut on Virgin America flights and their airports nationwide on August 8, 2012.