A campaign with a tendency to spread itself worldwide and gain massive audience is about to be promoted. According to latest information given by Mountain Dew, known as the PepsiCo’s second-largest beverage brand, their cooperation with Warner Bros.’ and Legendary Pictures’ blockbuster “The Dark Knight Rises’’ will diffuse rapidly throughout 20 countries across the world.
Mountain Dew’s first-ever global campaign is providing extraordinary opportunities for its fans, enabling them “to experience Gotham City like never before,” said Brad Jakeman, president, Global Beverages Group, PepsiCo. “The Dark Knight Rises” campaign could be enjoyed in a myriad of ways, providing sensational experiences for its followers. Not only will the fans be able to enjoy a limited-time-only flavor – Mtn Dew Dark Berry and more than 800 million bottles and cans which include on-pack campaign graphics, but they will also be given a chance to digitally access the never before seen Dark Knight movie content.
Those wanting even more can look forward to in-store point-of-purchase retail displays in retailers. Digital, cinema, radio and similar forms of advertising are supposed to rise mass campaign awareness. Moreover, this campaign offers consumer engagement programs, enabling those passionate followers to win valuable prizes.