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Lexus Proves That its New Hybrid is a Mean Machine by Challenging Customers to Take a Ride in It by

  • July 18, 2012
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Lexus is apparently taking the Hybrid to the next level, and to demonstrate that it can be a rawring, powerful machine as opposed to the peaceful, calming and natural attributes it is usually given, the brand made a promotional video where they challenged potential customers to try driving in the new GS Hybrid and see if they can go through the whole race track without getting a heart rate over 120 heartbeats per minute. See how that turned out:

Boy, do I love the look on their faces.

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BY Katrina Radic

Author

Katrina Radic
Katrina is a graphic designer based in Belgrade, Serbia. Mixing the two worlds, creative and corporate, she delivers the freshest and most creative news from the industry to the readers of Branding Magazine.
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As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
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© 2013 Branding Magazine. All rights reserved.
As an independent online daily brand journal, Branding Magazine represents an insightful source of news and opinions from the industry. A dedicated team of writers strives to keep its readers up-to-date with the biggest and freshest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.