Leo Burnett Turns Fridges Into Street ArtWritten by Srdjan Toljagic / Featured in: Agency, Digital / 17.07.2012.
Leo Burnett Chicago found a way to rid people of their pesky energy consuming old fridges and create something beautiful for Chicago. Working for ComEd, a utility and power company, they commissioned local artist to make interactive installations out of recycled refrigerators. The campaign is dubbed “MetamorFridges”.
This campaign is a part of ComEd’s 2008 “Smart Ideas energy efficiency” programs for old freezers and fridges because they waste a lot of energy. Since it started they removed about 135,000 old freezers and fridges on the Illinois service territory. These fridges are on display from July 12 through August 19 along Michigan Avenue between Ohio and Superior Streets in Chicago and they range from dog houses, retro cameras to phone chargers.