Colgate’s Photoshop Disasters Sell Dental Floss by Dorian Cioban
  • July 17, 2012
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Y&R Brazil recently came up with a rather interesting interpretation of the common first-world problems: food stuck in teeth. Created to advertise Colgate’s dental floss, the purpose of this print campaign is to show that people are most likely to notice food stuck in teeth rather than catastrophic Photoshop disasters. Can you find these disasters?

Images: Adsoftheworld.com

Six fingers, an extra arm and a missing ear were ingeniously placed to support the idea that nothing gets more attention than a mouth without care. We’ve all seen some cardinal Photoshop errors and there’s even a site dedicated for them, but this is the first time I’ve seen them put to a rather good use.

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Dorian Cioban
With years of experience in the fields of photography and graphic design, Dorian is a very creative, skillful and hardworking individual. His motivation comes from a strong desire to do new things that will help express himself in an imaginative and fun way. He is currently a student of Graphic Design & Visual Communications at Faculty of Arts & Design in Timișoara, Romania.
  • reed

    Has this Colgate ad ever appeared in print?