After McDonald’s showcase of Mad Men inspired uniforms, Burger King is also gearing up in order to make the most out of Olympics this year. Damien Hirst, an internationally renowned British artist has lent an original piece of artwork called ‘Flame Grilled’ to the newly remodeled Burger King Leicester Square franchise restaurant, turning the brand’s fast-paced tempo mecca into a more hybrid-like gallery during Britain’s summer of sport.
Measuring two meters and being protected by reinforced glass, the artwork was created using a special technique called ‘spin painting’ which celebrates Burger King’s much advertised flame-grilling method. An interesting fact to note is that the full name of this work is ‘Beautiful Psychedelic Gherkin Exploding Tomato Sauce All Over Your Face, Flame Grilled Painting 2003’, so we can just imagine what the artist actually sees by naming it in such a witty way.
“Our new Flameship restaurant marks a period of continued growth and innovation for the Burger King brand. All of our new-look restaurants will provide a more modern experience to enjoy the great taste of our flame-grilled burgers,” said Jo Blundell, Burger King UK marketing director for UK and Ireland.
The artwork will provide Londoners with a unique way to enjoy their fast meals during the Olympics, but also mark Burger King as a remarkable destination for the foreigners that are attending the Olympics this summer.
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