Nissan Brand Launches Juke Box Summer Parties by Srdjan Toljagic
  • July 6, 2012
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To celebrate Nissan’s crossover into music with Ministry of Sound, the world’s ultimate mobile sound system – the Juke Box – will, over the next 12 weeks, embark on its European tour; the Juke Box Summer Sessions.

The Nissan Juke Box is the world’s most powerful mobile sound system which, thanks to the unique partnership between Nissan, Ministry of Sound and renowned audio engineers Martin Audio, is capable of generating 18,900W of audio power and more than 150db (louder than a jumbo jet in take-off).

Over the next 12 weeks, Juke Box’s custom sound system, DJ booth and bespoke lighting rig will be put through their paces by some of Ministry of Sound’s most popular tour residents, including Shane Kehoe, Joelle Atkins and Nissan Juke Box Sessions radio show host Des Paul. At every stop on the Summer Sessions tour the Juke Box will capture the exclusive DJ sets played at events through its built- in digital radio studio.

Facebook fans can also listen to the shows via a bespoke widget embedded into the Nissan Juke Official Facebook page. As part of Nissan’s commitment to putting the fan first, this innovative piece of technology allows fans to request their favourite tracks to be included in forthcoming shows and events, as well as tuning in to the radio show and catching up with the tour action.

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Srdjan Toljagic
Balancing between business and fun, but always finding them co-dependent, Srdjan is a marketing and guitar wiz from Novi Sad, Serbia. Studying Graphic Design, but focusing on becoming an expert in the marketing field. He is an energetic, verbose, and sometimes over passionate individual.