Coke Zero Makes Ken Jeong Choose, He Wants It All by Dorian Cioban
In its latest expanded marketing effort, Coke Zero appointed Ken Jeong, best known as Mr. Chow from the film “The Hangover” to star in the latest TV spot called “Say It Again”. In the 30-second ad, Jeong faces a choice between two different movie genres, when he suddenly gets inspired by his can of Coke Zero. As he leaps into the action, he creates a witty remix of Edwin Starr’s song War (What Is It Good For) and lets people know that everything is possible with Coke Zero:
“Ken Jeong is a refreshing, rising star, much like the role Coke Zero plays in our expansive portfolio of low and no-calorie beverages,” says Katie Bayne, President and General Manager, Sparkling Beverages, Coca-Cola North America. “Coke Zero exists to fulfill people’s thirst for great tasting refreshment while keeping calories in-check. Staying true to that promise has made it one of our most popular brands.”
The spot, created by Translation and directed by Caviar’s Jody Hill of Eastbound & Down fame aired during 2012 BET Music Awards, targeting teens as the main promotional group. Coke Zero, in contrast to the original Coca-Cola, always had a funny and witty twist to their ads and this one is no exception.
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